A small pharmaceutical company was faced with a crisis when a manufacturing defect altered one of its drugs and led to serious health complications in those who took the drug. The company was unprepared to handle this situation and the backlash it received from consumers. What type of plan would have prepared this company to better deal with such a situation

contingency plan

Explanation:

Contingency plan refers to a plan that's devised for an outcome which is different from the usual and expected plan. Contingency plan is used for risk management.

The purpose of a contingency plan is to enable a business go back to its normal daily operations in case of an unforeseen event. Based on the question, a contingency plan would have prepared this company to better deal with such a situation.

answer; risk transference;