All of the following statements regarding brand loyalty are true except: Select one: a. the marketing costs of reaching loyal customers are typically very high. b. brand-loyal customers do not need persuasion to buy the firm's brands.

the marketing costs of reaching loyal customers are typically very high

Explanation:

Brand loyalty is when a customer buys a product repeatedly from thesame company rather than buying a substitute from another company. Despite the efforts of the competitors to life them away, such customers are devoted to the product.

It should be noted that the marketing costs of reaching loyal customers are typically low. They hardly need any source of encouragement or advertisement to convince them to make their purchases.

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