5. What are some of the problems faced by the channel manager in attempting to exercise leadership to motivate channel members in the interorganizational setting of the marketing channel

you get a crown by getting lots of points and you get points by answering other peoples questions

a manufacturer of printed circuit boards uses exponential smoothing with trend to forecast monthly demand of its product. at the end of december, the company wishes to forecast sales for january. the estimate of trend through november has been 200 additional boards sold per month. average sales have been around 1000 units per month. the demand for december was 1100 units. the company uses α = 0.20 and β = 0.10. make a forecast including trend for the month of january.

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