Katie was watching TV late one night and was surprised to see a promotional program for the Sleep Number bed. She had heard of the mattress before and watched a few minutes of the program to learn more. The program mentioned a 60-night full refund and encouraged viewers to contact a toll-free number or place an order via the company's website. What type of promotional activity is the Sleep Number mattress company using

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.