Suggest and critically discuss a model that helps managers to decide to adopt an offensive or defensive route. Support your answer with examples

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Explanation:

In order to study the impact on five forces and thereby decipher an offensive or defense strategy to stay competitive and maintained, management must employ a prototyping approach as Porters 5 Headed framework. Samsung, for example, should adopt a great combination because of its subsequent globalization.

Providers' bargaining power — In this industry, several companies offer low-cost services, which indicates the suppliers have much less bargaining energy.

Consumers' trading strength - Since Hyundai either works in a totally competitive environment or an oligopolistic marketplace across the globe.

The threat of new entries – The risk is significantly greater because new entries from low-cost China carriers can eat Samsung share since they are tax- and licensing-friendly.

The danger of competing among established businesses - That's also relatively significant because profits are thin and innovative developments are continually making the industry as a whole and tough.

Barriers to business – The biggest barriers are an initial investment, high marketing, and distribution expenses, and constant innovation.

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