We have two prominent theories in the domain of behavioral economics: “Loss Aversion” and “Mental Accounting”. Please explain these two theories and write your own examples of them.

1. avoid them

2. a talk with them

3. ask someone you trust

4. ignore

5. call police

answer; ///(d); determining who competes most closely   with whom evaluating whether industry driving forces and competitive pressure favor some strategic groups and hurt others, and ascertaining whether the profit potential of different strategic groups varies due to the strengths and weaknesses in each groups respective market positions;

answer; /// blank(1); above; blank(2); less;

answerpurchase-occasion segmentation;