The primary difference between the accrual basis and the cash basis of accounting is: a. The accrual basis records revenues when services or products are delivered and records expenses when cash is paid.
b. The pocrual basis records revenues when services or products are delivered and records expenses when incurred.
c. The cash basis records revenues when services or products are delivered and records expenses when paid.
d. The cash bases records revenues when cash is received and records expenses when cash is paid

The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

You are chairman of the board of a successful technology firm. there is a nominal federal corporate tax rate of 35 percent, yet the effective tax rate of the typical corporation is about 12.6%. your firm has been clever with use of transfer pricing and keeping money abroad and has barely paid any taxes over the last 5 years; during this same time period, profits were $28 billion. one member of the board feels that it is un-american to use various accounting strategies in order to avoid paying taxes. others feel that these are legal loopholes and corporations have a fiduciary responsibility to minimize taxes. one board member quoted what the ceo of exxon once said: “i’m not a u.s. company and i don’t make decisions based on what’s good for the u.s.” what are the alternatives? what are your recommendations? why do you recommend this course of action?

Which of the following statements is true of unsought products? as compared to convenience products, unsought products are purchased more frequently. unsought products are consumer products and services that customers usually buy frequently, immediately, and with minimal comparison and buying effort. a life insurance policy is an example of an unsought product. unsought products have strong brand identification for which a significant group of buyers is willing to make a special purchase effort. unsought products are those products purchased for further processing or for use in conducting a business.