Please help! Marketing involves actions to build and maintain

exchange relationships

Explanation:

Marketing involves actions to build and maintain exchange relationships. These are any and all relationships in which an individual is given something while expecting to receive something back in return such as a benefit, service, product, etc. This is what companies try to achieve with marketing. They try to get their product/services in from of as many people as possible, if these individuals like the product/service they will pay the company money in exchange for the product or service. If they end up liking the product or service they continue to purchase it in the future, therefore, the company builds an exchange relationship with these customers.

answer; i believe both technician (a) and (b) are correct; /// good luck

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