is a system of marketing by which organizations communicate directly with target customers to generate a response and/or a transaction.

Direct marketing

Explanation:

In direct marketing system, companies communicate directly to customers via email, social media, phones and sms. Here, the aim of the company is to generate direct response on a particular transaction from targeted customers.

Direct marketing has been around for a while and has been used to create or know the areas requiring improvement by companies. Hence if a company or an organization aims at getting direct response on a product from targeted customer, direct marketing is often used.

urban company reports the following information regarding its production cost: units produced 37,000 units direct labor $ 30 per unit direct materials $ 35 per unit variable overhead $ 237,000 in total fixed overhead $ 127,000 in total