Pepsi Blue was introduced to compete with Coca-Cola's Vanilla Coke brand. It was known for being berry-flavored, sugary, and very blue. The brand drew fire for being colored with Blue 1, a controversial food-coloring agent banned in some countries. Pepsi Blue was discontinued after a few years. This example shows that .

Ancho corp. is an automobile company whose core competency lies in manufacturing petrol- and diesel- based cars. the company realizes that more of its potential customers are switching to electric cars. the r& d department of the company acquires competencies in developing electric cars and launches its first hybrid car, which uses both gas and electricity. in this scenario, ancho is primarilya. leveraging new core competencies to improve current market position. b. redeploying existing core competencies to compete in future markets. c. unlearning existing core competencies to create and compete in markets of the future. d. building new core competencies to protect and extend current market position