Eve shops at Mrs. G's Grocery because it is located right near her place of work. Although Mrs. G's prices are higher than Walmart's, Eve is willing to pay more because she can easily pick up groceries on her way home from work. The convenience Eve received was well worth the extra money; this is an example of .

This question is incomplete, the options are missing. The options are the following:

a) Value.

b) Hedonic value.

c) Utilitarian value.

d) Perceived value.

And the correct answer is the option D: Perceived value.

Explanation:

To begin with, in the field of marketing the term known as "Perceived Value" refers to the type of value that the customer receives when comparing the product of the company with those of the competitors and seeing that he or she is willing to pay more for that product because of what the customer receives in exchange of it. In this case, Eve is willing to pay extra money due to the fact that she sees the convenience of close by store that allows her to not waste time and buy fast so that is a well example of perceived value.

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