Which of the following is true of the BCG matrix approach. A) It is inexpensive to implement. B) It does not consider relative market share to be a measure of company strength in the market. C) It describes consumer motivations and needs. D) It considers market growth rate to be a measure of market attractiveness. E) It does not have any limitations

D) It considers market growth rate to be a measure of market attractiveness

Explanation:

In 1970, Bruce D. Henderson developed and created a growth-share matrix for the Boston Consulting Group (BCG). The Boston Consulting Group (BCG) growth-share matrix is a tool used for analyzing and planning product lines in a business unit. It makes use of a graphical representation of a company's product line and services to analyze and make long-term strategic plans on which to invest more on or sell off.

Generally, products are divided into four (4) main categories in the BCG growth-share matrix;

1. Dogs.

2. Stars.

3. Question marks.

4. Cash cows.

The statement which is true of the Boston Consulting Group (BCG) matrix approach is that, it considers market growth rate to be a measure of market attractiveness.

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.