Imagine you have been talking to a prospect at a midsize software-as-a-service company. The website only has three major sections: primary core content, knowledge base, and forum. When talking with the prospect during the sales process, it seems like there is some confusion around who their audience is and what would be the best elements to include in the redesign. Based on the scenario above, how would you break up the quote

Email viruses are typically launched by people who modify header information to hide their identity. brightmail's enrique salem says that in the future, your email reader will authenticate the sender before putting hte message in your inbox. that way, you will know the source of all the emails you read. alan nugent of novell says, "i'm kind of a fan of eliminating anonymity if that is the price for security." will eliminating anonymity make computers more secure?

Acompany using the perpetual inventory system purchased inventory worth $540,000 on account with credit terms of 2/15, n/45. defective inventory of $40,000 was returned 2 days later, and the accounts were appropriately adjusted. if the company paid the invoice 20 days later, the journal entry to record the payment would be

At a student café, there are equal numbers of two types of customers with the following values. the café owner cannot distinguish between the two types of students because many students without early classes arrive early anyway (i.e., she cannot price-discriminate). students with early classes students without early classes coffee 70 60 banana 51 101 the marginal cost of coffee is 10 and the marginal cost of a banana is 40. the café owner is considering three pricing strategies: 1. mixed bundling: price bundle of coffee and a banana for 161, or just a coffee for 70. 2. price separately: offer coffee at 60, price a banana at 101. 3. bundle only: coffee and a banana for 121. do not offer goods separately. assume that if the price of an item or bundle is no more than exactly equal to a student's willingness to pay, then the student will purchase the item or bundle. for simplicity, assume there is just one student with an early class, and one student without an early class. price strategy revenue from pricing strategy cost from pricing strategy profit from pricing strategy 1. mixed bundling $ $ $ 2. price separately $ $ $ 3. bundle only $ $ $ pricing strategy yields the highest profit for the café owner.