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Business, 24.05.2021 16:10 martintrhernandez

A customer of a bank is skiing at her favorite ski resort. As she is riding the ski lift, her cell phone dings with a text reminding her to pay her credit card in the next few days before the deadline. She really enjoys how her bank sends her reminders and timely messages, and this builds her loyalty to the bank. This example illustrates which unique attribute associated specifically with digital marketing? A. It is providing general information.
B. It is mobile and portable.
C. It is raising the bank's brand awareness.

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A customer of a bank is skiing at her favorite ski resort. As she is riding the ski lift, her cell p...
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