Business, 23.05.2021 14:00 Arealbot

Berdasarkan kepada model lima-langkah proses pemasaran, yang manakah antara berikut merupakan langkah terakhir dalam membentuk nilai untuk
pelanggan?
(According to the five-step model of the marketing process, which of the
following is the final step in creating value for customers?)
A. Membentuk satu program pemasaran bersepadu yang memberi nilai
lebih tinggi. (Constructing an integrated marketing program that delivers
superior value.)
B. Memupuk hubungan menguntungkan dan membentuk kegembiraan
pelanggan. (Building profitable relationships and creating customer
delight.)
C. Memahami pasaran dan keperluan pelanggan. (Understanding the
marketplace and customer needs.)
D. Merekabentuk satu strategi pemasaran pacuan pelanggan. (Designing
a customer-driven marketing strategy.)
E. Mendapatkan nilai dari pelanggan untuk merekacipta keuntungan dan
ekuiti pelanggan. (Capturing value from customers to create profit and
customer equity.)

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