Trade discounts are offered to resellers in the marketing channel on the basis of where they are in the channel and: a. The marketing activities they are expected to perform in the future b. The frequency of order c. When orders are placed during the year d. The length of the relationship with the manufacturer

a. The marketing activities they are expected to perform in the future.

Explanation:

Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research.

Marketing comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.

In marketing, trade discounts are offered to resellers in the marketing channel on the basis of where they are in the channel and the marketing activities they are expected to perform in the future.

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