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Business, 11.05.2021 23:10 jjjp3993

The Bay Street Bakery (BSB) has a respected following. When it moved the business to a famous resort area, it took a big risk; however, the owners were confident that its unique European style cookies and pastries would win customer raves. And they were right! Fortunately, one of the members of the family business was convinced that BSB needed to stay in touch with its loyal customers. When customers visited the bakery, the business collected names and addresses in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as:

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The Bay Street Bakery (BSB) has a respected following. When it moved the business to a famous resort...
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