Sales management refers to Group of answer choices only the recruiting, hiring, and training of a company’s salesforce. the process of allocating funds for direct selling. the segmentation and selection of target markets to be addressed by a company’s salesforce. the planning of the selling program and the implementing and evaluating of the personal selling effort of the firm. the two-way flow of communication between a buyer and seller, often in a face-to-face encounter, designed to influence a person’s or group’s purchase decision.