Alyssa Hansen, Marketing Director for Adidas, says she sees serious seasonal sales fluctuations in France, Belgium, and Spain. She does not have that problem in the other 17 European countries where Adidas is selectively distributed. She has the equivalent of $5 million dollars available to commit to her IMC program. She could choose any, or all, of the IMC tactics. Which of the following tactics should she emphasize? a. increase television and online advertising frequency.
b. provide an in-store education program for sellers so as to improve the quality of their sales presentations.
c. increase billboard reach in major metro areas where there are many sellers.
d. institute a public relations program than explains why Adidas quality is the highest quality producer.
e. increase sales promotions in the form of seasonal price discounts.

$527.7.if the following was the question  $527.7 is the answer.students who are trying to raise funds have an agreement with a local pizza chain. the chain has agreed to sell them pizzas at a discount, which the students can then resell to families in the local community for a profit. it is expected that of the 500 families in the community, at most 70% will buy pizza. based on a survey of their personal preferences, the students believe that they should order no more than 120 cheese pizzas, no more than 150 pepperoni pizzas, and no more than 100 vegetarian pizzas. they also want to make sure that at least 20% of the total pizzas are cheese and at least 50% of the pizzas are pepperoni. they make a profit of $1.45, $1.75, and $1.98, respectively, for each cheese, pepperoni, and vegetarian pizza they resell. how many pizzas of each type should they buy?