Business, 05.05.2021 01:00 Cullen7926

One of the major challenges facing companies today is to keep the customers they already have since there are fewer customers to go around. Changing demographics, sophisticated competitors, and overcapacity in many industries are some of the reasons for this. As a result: a. the costs of maintaining existing customers are declining.
b. the costs of attracting new customers are declining.
c. the cost of giving incentives to existing customers all the time is low.
d. the costs of attracting new customers are rising.

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