Business, 04.05.2021 15:40 tinaxiao

Huawei is a private company of Chinese origins and has its headquarters in Shenzhen situated in China. This multinational corporation includes telecommunication equipment, enterprise network, semi-conductor, cloud computing services and consumer devices. Huawei Company has its presence in more than 170 countries and has 170,000 employees to provide efficient working and out of these 76,000 are engaged to work in its research and development division. Currently, brand Huawei does not deal directly with customers as it believes in cultivating appropriate channel of distribution that includes distributors, sales networking team, enterprise and consumers. Huawei faces tough competition from Ericson, Cisco System, ZTE Corporation, Apple etc. Huawei always focuses on providing best quality products to its customers as pricing are nearly same by all competitors. Answer the following questions based on the case above.

1. Analyze and apply Huawei marketing mix strategies. (7 points)

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Huawei is a private company of Chinese origins and has its headquarters in Shenzhen situated in Chin...

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