191) Beth Sahadi usually buys Sassoon shampoo because she likes its smell. But this morning her local drugstore was out of Sassoon, so she decided to buy another highly advertised brand that was on sale because, she really needed to wash her hair that night. For Beth, Sassoon has probably achieved brand A) preference. B) insistence. C) nonrecognition. D) rejection. E) extinction. A Explanation: Brand preference means that target customers usually choose the brand over other brands, maybe because of habit or favorable past experience. Difficulty: 2 Medium Topic: Achieving Brand Familiarity Is Not Easy