Analyze the business model that Carrie has created for her business, and determine which actions are helpful in making her business profitable.
Carrie owns a chain of furniture and home appliance stores. She has noticed that college students and
newly married couples are often disappointed in the furniture they can afford. Her business idea is to
create a new line of beautiful, durable furniture at low prices. Because she already owns stores, she has a
set process for operations in place. Her designers will work with manufacturers to create a plan for reusing
existing production processes. They will buy materials and inventory in bulk. They will use flat packaging
and large volumes. Her stores are located close to major cities.
Recently, Carrie's competitor, which is known for its line of kitchen appliances, has introduced new kitchen
products. This company has also started giving coupons to customers. After noticing the competitor's
popularity, Carrie's marketing team launched a similar marketing strategy. They introduced new kitchen
products, and they promoted them using various social media platforms.