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Business, 01.05.2021 02:50 iamthepantaloon8357

Which of the following considerations might guide your decision regarding whether to copy Starbucks or sell coffee in a completely different way? Differentiation with respect to style and quality is impossible in a market this saturated—consumers will not be able to discern a significant difference between your coffee and your competitors' coffee. Regardless of whether you try to replicate Starbucks' style, it is necessary to differentiate with respect to quality and location. Differentiation with respect to quality is necessary to gain market power, but the additional cost of doing so in the premium coffee market will exceed

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Which of the following considerations might guide your decision regarding whether to copy Starbucks...
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