Like all companies, McDonald's needs to continue identifying, developing, and introducing new products. One recent concept McDonald's identified is a vegan burger. After assessing the concept, McDonald's research and development kitchen developed a vegan burger that they felt would be appealing to the 13% of Americans that are vegetarian or vegan. Before rolling the vegan burger out, McDonald's wanted to examine the viability in the real world, but on a limited basis. McDonald's next step should be to the vegan burger. a. test market
b. concept test
c. field exam
d. commercialize

Blanchard and peale am i in compliance with the law? what contribution does this choice of action make to the company, the shareholders, the community, and others? what are the short- and long-term consequences of this decision? 1. make sure you have a grasp of all of the facts available. 2. list any information you would like to have but don't and what assumptions you would have to make, if any, in resolving the dilemma. 3. take each person involved in the dilemma and list the concerns they face or might have. 4. develop a list of resolutions for the problem. 5. evaluate the resolutions for costs, legalities, and impact. 6. make a recommendation on the actions that should be taken. "contemplating any business act, an employee should ask himself whether he would be willing to see it immediately described by an informed and critical reporter on the front page of his local paper, there to be read by his spouse, children, and friends." is it legal? is it balanced? how does it make me feel?