The Rodriguez Company advertises its products by using direct marketing, promotions, coupons, and catalogs, and every year the Rodriguez Company sponsors the Little League tournament. Recently the Rodriquez Company has added a social media component to its advertising by using targeted online ads, mobile ads, and contextual ads inside podcasts. This type of advertising does not typically show up on Rodriquez's standard advertising spend report. The Rodriquez Company is using .

You are working on a bid to build two city parks a year for the next three years. this project requires the purchase of $249,000 of equipment that will be depreciated using straight-line depreciation to a zero book value over the three-year project life. ignore bonus depreciation. the equipment can be sold at the end of the project for $115,000. you will also need $18.000 in net working capital for the duration of the project. the fixed costs will be $37000 a year and the variable costs will be $148,000 per park. your required rate of return is 14 percent and your tax rate is 21 percent. what is the minimal amount you should bid per park? (round your answer to the nearest $100) (a) $214,300 (b) $214,100 (c) $212,500 (d) $208,200 (e) $208,400