Different firms embrace different goals. Consequently, these goals affect the pricing strategy. Pricing of a company's products and services should support and allow the firm to reach its overall goals. In this activity, you will be asked to differentiate between pricing orientations. Each firm embraces objectives that management believes will make the firm more successful. These specific objectives usually reflect how the firm intends to grow. Do managers want it to grow by increasing profits, increasing sales, decreasing competition, or building customer satisfaction