Huggies is the brand name of a disposable diaper marketed by American consumer goods company Kimberly-Clark. Huggies were first test marketed in 1968. P&G’s Pampers brand is the current market leader, but fierce competitors like Kimberly-Clark’s Huggies brand are also constantly improving their products. I see that you worked for Procter & Gamble in product management for Pampers Premium. Can you describe the market position of your product for me? What was the most significant contribution you made to the product? Assume you were VP of marketing for Huggies, the biggest competitor of Pampers, how would you respond?
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