You are part of a marketing team that works for an athletic footwear company with an established customer base in the United States. The Chief Executive Officer (CEO) of your company wants to maximize revenue, minimize cost, minimize risk, and maximize shareholder’s wealth and profit by expanding into an International market. As the marketing team, your task is to research an International country to recommend for the expansion. Additionally, you are required to work with your team members to complete this research. Your team must consider the country’s culture and potential entry strategies. You will present your group’s findings in a report to the CEO. I chose China but have to do a powerpoint on my entry strategies Export/Import Business , Licensing, Franchising, Strategic Alliances, Joint Venture, Foreign Acquisitions, and Wholly Owned Foreign Subsidairies
Explaining Low Risk and Low Return to High risk and high return

Which of the following does not offer an opportunity for timely content? evergreen content news alerts content that suits seasonal consumption patterns content that matches a situational trigger content that addresses urgent pain points

Consider 8.5 percent swiss franc/u.s. dollar dual-currency bonds that pay $666.67 at maturity per sf1,000 of par value. it sells at par. what is the implicit sf/$ exchange rate at maturity? will the investor be better or worse off at maturity if the actual sf/$ exchange rate is sf1.35/$1.00

Read the overview below and complete the activities that follow.apartment complexes often look for ways to recruit new tenants and retain current tenants. although apartment complexes offer the tangible benefit of shelter to their tenants, many apartment complexes also offer additional services to tenants to encourage tenants to stay or to support the rent prices. the following scenario identifies the several service gaps of a company that runs an apartment complex as well as solutions for reducing these service gaps.concept review: customers have certain expectations about how a service should be delivered. a service gap occurs when the delivery of a service fails to meet customer expectations. there are four types of service gaps: knowledge gap, standards gap, delivery gap, and the communications gap. it is important for marketers to identify these gaps and develop strategies for minimizing them.match the example or solution to the appropriate service gap category.1. wait for repairs 5. train employees well2. understand expectations 6. incentives for tenants3. do not overpromise 7. family movie night4. empower employees 8. delayed lawn careservice gap example solutionknowledge gap standards gap delivery gap communication gap