West Coast Aquatics developed a new type of swim goggle that uses a higher grade of rubber which provides a tighter seal around and under the eyes. This new material also lasts longer with less breakage and cracking. Although these goggles may be used for swimmers of all ages, the company is hoping to appeal to parents with children in the 4 - 10 years age group. Clearly, the company has used segmentation in its marketing efforts. Secondarily, it is also using segmentation

Secured loans are protected by collateral security. examples: title loans where the borrower uses the car title as collateral security interest rates are lower and repayments are longer therefore risk is low as a collateral security is given as guarantee to the bank in case of failure to pay the loanunsecured loans are not protected by collateral security but it is given on the creditworthiness of the borrower, trusting that she/he will pay on time. examples; payday loans is a short term loan where the borrower lends money from the bank and pays is back when the borrower receives his/her wages.interest rates are high and repayments are shorter. but the risk is high as no collateral security is given as a guarantee to the bank for payment of the loan