In addition to compensation, customers expect in other words, they expect fairness in terms of policies, rules and timeliness of complaint process. functional equity procedural fairness interactional fairness service equity outcome fairness

Sanibel autos inc. merged with its competitor vroom autos inc. this allowed sanibel autos to use its technological competencies along with vroom autos' marketing capabilities to capture a larger market share than what the two entities individually held. what type of integration does this scenario best illustrate? a. vertical b. technological c. horizontal d. perfect