In response to duracell's introduction of the duracell ultra battery, energizer introduced an advanced formula battery. but unlike duracell, energizer priced its batteries at a low initial price to attract the mass market. was energizer's pricing strategy to take market share from duracell a success?

Companies hd and ld are both profitable, and they have the same total assets (ta), total invested capital, sales (s), return on assets (roa), and profit margin (pm). both firms finance using only debt and common equity. however, company hd has the higher total debt to total capital ratio. which of the following statements is correct? a) company hd has a higher assets turnover than company ld. b) company hd has a higher return on equity than company ld. c) none of the other statements are correct because the information provided on the question is not enough. d) company hd has lower total assets turnover than company ld. e) company hd has a lower operating income (ebit) than company ld