Swanson company has two divisions; sporting goods and sports gear. the sales mix is 65% for sporting goods and 35% for sports gear. swanson incurs $6,660,000 in fixed costs. the contribution margin ratio for sporting goods is 30%, while for sports gear it is 50%. the break-even point in dollars is

Sarah salesrep is brand new to her job selling "lifetime" printers that never need replacement ink cartridges. the problem is that these printers cost ten times more than a regular printer, so it is difficult to get prospective buyers to understand the cost savings of buying it. to break through the barrier and begin making sales, sarah should use a analysis that highlights her printer's lower cost.