The promark company manufactures a pencil that is about five inches long and has no eraser. it sells the product primarily to golf courses and universities. what type of targeting strategy is the promark company using?
a. concentrated
b. differentiated
c. extensive
d. undifferentiated
e. intensive 1 points saved

Exercise 2-12 cost behavior; high-low method [lo2-3, lo2-4] speedy parcel service operates a fleet of delivery trucks in a large metropolitan area. a careful study by the company’s cost analyst has determined that if a truck is driven 120,000 miles during a year, the average operating cost is 11.6 cents per mile. if a truck is driven only 80,000 miles during a year, the average operating cost increases to 13.6 cents per mile. required: 1.& 2. using the high-low method, estimate the variable and fixed cost elements of the annual cost of truck operation. (round the "variable cost per mile" to 3 decimal places.)