Business, 21.09.2019 07:00 BardiFan

Tom goes to purchase a baseball. although there are many attractive choices, a particular brand states on its package that it is the "baseball of major league baseball players." this brand is using which approach to positioning?

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Answer from: crookdamian21

This brand is using the user category approach to positioning.

To add, this positioning approach highlights the user (the ideal or representative target consumer) and suggests that the product is the ideal solution for that type of person and may even contribute to their social self-identity.

Answer from: tohanab

The brand is using the product-user approach of positioning.

Further Explanation:

Product-user approach:

The product-user approach is the positioning strategy of a product. This approach states that the product should be positioned in front of the customers by considering a specific user or a class of users. It is a market strategy where the product is associated with a specific celebrity and cultural symbols. The followers of the celebrities and cultural symbols can be converted into loyal customers of the product.

Positioning approach used by baseball brand:

At the time of buying a baseball, Tom discovered a wide range of baseballs, and a particular product has the packaging of “Baseball of Major League Baseball.” The brand was advertising the product with the help of a cultural symbol (Major League). Therefore, the followers of that specific major league would be attracted to that specific product.

Thus, the brand is using the product-user approach of positioning.

Learn More:

Learn more about the communication principles Learn more about the marketing mix Learn more about the promotion mix

Answer Details:

Grade: Senior School

Chapter: Positioning

Subject: Marketing

Keywords: tom, goes, purchase, baseball, although, attractive, choices, particular, brand, states, package, baseball, major, league, baseball, players, brand, using, which, approach, positioning

Answer from: Quest

2b2t

explanation:

2b2t

Answer from: Quest

It will be beneficial, because it can reduce interest rates and loan terms. this means that you will be paying close to the amount you have borrowed and will have to pay little to no interest paymentshope this

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