Amonopoly
a. can set the price it charges for its output but faces a horizontal demand curve so it can earn unlimited profits.
b. can set the price it charges for its output but faces a downward-sloping demand curve so it cannot earn unlimited profits.
c. can set the price it charges for its output and earn unlimited profits.
d. takes the market price as given and earns small but positive profits.

Advertisers are usually very conscious of their audience. choose an issue of a popular magazine such as time, sports illustrated, vanity fair, rolling stone, or the like. from that issue select three advertisements to analyze. try to determine the audience being appealed to in each advertisement and analyze the appeals used to persuade buyers. how might the appeals differ is the ads were designed to persuade a different audience.