Raul is starting a new desktop publishing business. he needs to communicate frequently with his clients to get approval for the work he is creating for them. to determine the best telecommunications technology to use to exchange information with his clients he will first analyze choices determine the goals gather data test the equipment

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.