You go to the movieplex where movies ordinarily cost $8. you are intending to see a movie for which you have a $2 off coupon good for only that movie at that time. however, when you get there you see a friend who asks if you would rather see a new release. both movies start and end at the same time. if you decide to see the new release with your friend, what is your opportunity cost?

By changing its recipe, a smoothie chain is reacting to a change in the environment. while it is important to be able to quickly adapt, it is also important to take a proactive approach to changes in the marketing environment. implementing a proactive approach requires constantly scanning and analyzing the environment so that changes do not come as a surprise. the statements below are findings from environmental scanning and analysis. select the marketing environment force that best describes each of the statements listed.