Me!

john chapelle wants to know if his video store customers are interested in a selection of classic, black-and-white movies. how could john simplify his survey to get them to fill out his short questionnaire before they leave the store?

a. ask open-ended questions.
b. make short blank lines to fill in.
c. provide check boxes for each choice.
d. include only two questions, although they'd be long.

I think B would be the most effective but as people are walking through a store most of them won't want to stick around so C would be the most productive. Using C you would be able to get more surveys done because its just picking which ones are best but using B you would be able to get more information from your surveys but from less people. So in the end it depends on the person and whether or not they'd rather have a variety of answers or just a few answers stating exactly what they're looking for. Sorry if this didn't help much