Becca works for a large management-consulting firm, as a junior level consultant. she recently learned that another consultant who was hired at the same time has already received a step-up promotion. becca knows that she has contributed to well-received projects and her projects have received accolades from clients. according to equity theory, becca may choose to

According to ceo heidi ganahl, camp bow wow requires a strong and consistent corporate culture to keep all local franchise owners "on the same page" and to follow a common template for the business and brand. this culture could become detrimental over time because: (a) strong consistent cultures are inflexible and incapable of adapting to environmental change (b) strong consistent cultures are too flexible and capable of adapting to environmental change (c) strong consistent cultures don’t perform well in any environment (d) the passing of time provides stability and predictability for businesses