Why are some modular constructions exempt from the rule that buildings must be built from the ground up?

they must be built from the top down to maintain structural integrity.

they change regularly so they are not fixed to the ground like traditional structures.

the components are prebuilt, meaning they may be assembled in a nontraditional order.

they are limited to only one or two stories, which means that they do not have to strictly follow the rules of construction.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.