When marketers strive to get their customers the merchandise they want, when they want it, in the required quantities, and at a lower delivered cost than that of their competitors, they are hoping to achieve a sustainable competitive advantage through excellence.?

Here is the answer that would best complete the given statement above. When marketers strive to get their customers the merchandise they want, when they want it, in the required quantities, and at a lower delivered cost than that of their competitors, they are hoping to achieve a sustainable competitive advantage through OPERATIONAL excellence. Hope this helps.

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Answerlowest price a firm would have been willing to accept; price it actually receives;