1.
which of the following is the priority of new marketing strategies?
(1 point)
• to sell products
• to advertise products
• to satisfy customer needs
• to make money for the company
2.
a market that consists of all possible consumers regardless of their specific needs or wants is a
(1 point)
• market segment.
• mass market.
• target market.
• market position.
3.
what step is most important for sellers to focus on?
(1 point)
• keeping all customers at all costs
• keeping loyal customers and forgetting about the others
• identifying customers with lifetime value to the seller
• working to attract new customers regardless of the costs
4.
an instance where sellers should work to keep relationships with consumers is when they feel that the product
(1 point)
• function goes beyond its value.
• value is more important than its function.
• function is more important than its value.
• value goes beyond its function.
5.
a risk of marketing myopia is that sellers pay more attention to
(1 point)
• their products than to customer needs.
• the competition than to their product.
• the benefits and experiences produced by their products.
• their product’s profit margin than to their product’s price.
6.
lex corporation strives to communicate a new product’s cutting edge or high quality status. they are brainstorming on how to achieve this with prices. based on what you have learned, they should offer the new product at
(1 point)
• a sale price.
• a lower price than a competitive product is offered.
• a higher price than consumers are used to paying.
• the same price as a competitive product is offered.
7.
what seller strategy would a seller use to build value for a good or service?
(1 point)
• convince the customer to purchase their product.
• include customers in the marketing process.
• create an effective marketing plan for customers.
• offer products with a high profit margin.
8.
redi-cor is trying to compile information about transactions between customers. which of the following is not a reason redi-cor would rate a transaction as valuable?
(1 point)
• the transaction makes a seller prestigious among the competition.
• the transaction allows a seller to take pride in its product.
• the transaction allows a customer to pay the cheapest price for the product.
• the transaction motivates or educates the public.
9.
a value proposition represents the value that
(1 point)
• a seller will realize when it sells the product or service.
• a customer will realize when he purchases the product or service.
• a product or service has to offer.
• is the ratio of seller’s value to customer’s value.
10.
the act of dividing a market into segments of customers is referred to as
(1 point)
• market segregation.
• target marketing.
• market segmentation.
• demand marketing