If Apple uses the variable cost method to set selling prices and plans a markup of 200% of variable costs, what is the expected selling price per unit of this new phone? 2. Assume that Apple is a "price taker" and the market sales price for this type of phone is $800 per unit. Compute Apple’s target cost if the company desires a profit of 60% of sales price.

Question Completion:

Assume Apple is designing a new smartphone. Each unit of this new phone is expected to require $230 of direct materials, $10 of direct labor, $20 of variable overhead, and $20 of variable selling and administrative costs.

Apple

1. The expected selling price per unit of this new phone is:

= $860.

2. Apple's target cost if the company desires a profit of 60% of the sales price is:

= $320.

Explanation:

a) Data and Calculations:

Method of setting prices = 200% Markup on Variable Cost

Direct materials cost per unit =                              $230

Direct labor cost per unit =                                        $10

Variable overhead cost per unit =                            $20

Variable selling and administrative cost per unit = $20

Total variable cost =                                                $280

Markup =                                                                 $560

Expected selling price =                                         $840

Selling price per unit =         $800

Target profit of sales price = 480

Target cost =                        $320

= $800 * (100 - 60)

= $320

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