Business, 15.04.2021 01:00 sophie5064

Special Group, a company involved in the production and distribution of water and carbonated drinks has recently decided to venture into the transportation business. As the marketing executive tasked with the

responsibility of overseeing the planning and execution of this new venture, explain to the management of

Special Group how the transport business differs from the drinks business in relation to its characteristics,

detailing what unique marketing strategies and marketing mix decisions shall be adopted in ensuring its success.

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Special Group, a company involved in the production and distribution of water and carbonated drinks...

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