Hilton Company manufactures two products: Product A100 and Product X500. The company currently uses a plantwide overhead rate based on direct labor-hours. The Hilton Company is considering implementing an activity-based costing (ABC) system that allocates its manufacturing overhead to four cost pools. The following additional information is available for Hilton Company as a whole and for Products A100 and X500. Activity Cost Pool Activity Measure Estimated Overhead Cost Expected Activity
Machining Machine-hours $231,000    11,000 MHs
Machine setups Number of setups $180,000    300 setups
Production design Number of products $94,000    2 products
General factory Direct labor-hours $260,000    13,200 DLHs

Activity Measure Product Y Product Z
Machine-hours 8,000 3,000
Number of setups 60 240
Number of products 1 1
Direct labor-hours 7,000 6,200

Required:
a. What is the company’s plantwide overhead rate?
b. Using the plantwide overhead rate, how much manufacturing overhead cost is allocated to Product Y and Product Z?
c. What is the activity rate for the Machining activity cost pool?
d. What is the activity rate for the Machine Setups activity cost pool?
e. What is the activity rate for the Product Design activity cost pool?

Onsider the following subscription behavior information from genie, a web site that provides tools for constructing a family tree (ancestor search). subscriptions cost $9.99 per month, but you are charged for the entire year at the time of purchase. there is a one-year minimum term when you sign up for the service. once purchased, subscriptions are set to renew automatically unless the subscriber cancels them. when a membership renews, it renews for a one-year term and again you are charged for the entire year. there are no variable costs associated with providing this service to an individual customer, but genie does engage in customer relationship activities that they believe will increase customer retention. these customer relationship activities cost genie about $10 per year per customer. based on a sample of 1000 customers that joined genie five years ago, near the time when the company was founded, they were able to determine how many of those customers remained subscribers in the second year, third year etc. based on this information, genie calculated the average annual retention rate to be 20%. genie uses an annual discount rate of 8%. a. last year, genie spent $10,000 placing advertisements on google. genie management believes that these advertisements were responsible for about 300 new subscribers. would you recommend to genie management that they purchase more google ads? b. suppose a newly-introduced loyalty program increases the number of customers that remained to 30%. does this new data change your answer to 9.a? c. do you have any hesitations or concerns about making recommendations to management based on your above estimate of customer lifetime value?