40% of sales at supermarkets in the carry the stores' own brand names. 20% of all supermarket sales in carry the stores' own brand names. And in the United States, 14% carry the stores' own brand names. These stores use a strategy to sell other manufacturers' products with their own brand names. generic branding multibranding co-branding private branding multiproduct branding

Private branding

Explanation:

Private branding is defined as the strategy used by mostly retail stores where they put their own brand on products that they sell. It is used on wide variety of products sold by retailers from cosmetics to food.

They are also called store brands or own brands.

In the given scenario the stores are selling other manufacturers' products with their own brand names. This is private branding

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