In competitive industries, a new entrant with a novel business plan can have a disruptive effect on existing firms. If a new entrant’s business model is sustainable, other players are forced to respond by changing their business practices. If the goal of the analysis was to evaluate the effect of Southwest Airlines’ presence on the airline industry rather than predicting fares on new routes, how would the analysis be different? Describe technical and conceptual aspects.

Required: 1-a. the marketing manager argues that a $5,000 increase in the monthly advertising budget would increase monthly sales by $9,000. calculate the increase or decrease in net operating income. 1-b. should the advertising budget be increased ? yes no hintsreferencesebook & resources hint #1 check my work 8.value: 1.00 pointsrequired information 2-a. refer to the original data. management is considering using higher-quality components that would increase the variable expense by $2 per unit. the marketing manager believes that the higher-quality product would increase sales by 10% per month. calculate the change in total contribution margin. 2-b. should the higher-quality components be used? yes no

Warren company plans to depreciate a new building using the double declining-balance depreciation method. the building cost $870,000. the estimated residual value of the building is $57,000 and it has an expected useful life of 20 years. assuming the first year's depreciation expense was recorded properly, what would be the amount of depreciation expense for the second year?

What level of measurement (nominal, ordinal, interval, ratio) is appropriate for the movie rating system that you see in tv guide?