Business, 07.04.2021 09:10 charlotte67

1) Acreditamos que a convergència tecnológica acabará levando a convergência entre o marketing digital e o marketing tradicional. E um mundo
altamente tecnológico, as pessoas anseiam por um envolvimento profundo
Quanto mais sociais somos, mais queremos coisas feitas sob medida para
nós. Respaldados pela análise de big data (coleta, processamento e analise de
megadados), os produtos tornam-se mais personalizados e os serviços, mais
pessoais. Na economia digital, o segredo é alavancar esses paradoxos.
(KOTLER: KARTAJAYA: SETIAWAN 2017)
- O trecho faz parte do livro Marketing 40 de Kotler, Kartajaya Setiawan
Sobre as variadas fases do Marketing, segundo esses autores, complete as
lacunas da sentença a seguir: ✓
No começa a haver uma grande quantidade de produtos
competindo entre si, portanto, é preciso criarenquanto no, asprecisam se voltar para causas e valores.
Assinale a alternativa que completa as lacunas corretamente,
Alternativas:
a) marketing 1.0/ propaganda / marketing 2.0 / empresas.
b) marketing 2.0 / diferenciação / marketing 3.0 / marcas.
C) marketing 3.0 / anúncios / marketing 1.0 / propagandas.
d) marketing 4.0 / tecnologia / marketing 3.0 / divulgações.
e) marketing 1.0 / diferenciação / marketing 4.0 / marcas.

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