2) É a arquitetura de marca que val organizar a relação entre as marcas, assim como a estratégia do portfólio de produtos. Com isso, a arquitetura de
marca gera maior sinergia entre as marcas, além de guiar sua expansão.
Neste sentido, uma boa arquitetura de marca torna claro o posicionamento
da empresa e de suas marcas para as suas respectivas personas. Como
resultado, a sinergia do portfólio da empresa aumenta, fortalecendo sua
competitividade
Em outras palavras, entender o que é uma estratégia de arquitetura de marca
e usá-la de forma correta val contribuir para maximizar os resultados do
negócio. Além de, claro, otimizar os investimentos para que eles sejam
realizados de forma eficaz. (ROCHA 2020)
Uma das ferramentas existentes para o desenvolvimento da estratégia da
arquitetura de marca é a Matriz Marca-Produto. Trata-se de uma
representação gráfica de todas as marcas e produtos do portfólio da
organização, sendo que as marcas são as linhas e os produtos
correspondentes, as colunas. O grid formado irá mostrar
Alternativas:
a) as linhas de produto existentes.
b) o mix de produtos da companhia.
c) o mix de marcas disponibilizadas.
d) a relação entre marcas e produtos,
e) a estrategia do portfólio da marca.​

Simon, aged 10, is invited to a classmate's birthday party at an exclusive ski resort on march 15th. the day will include 4 hours of snowboarding, lunch and birthday cake. simon's mother checks a box on the invitation that says "yes, we will attend" and returns it to the classmate's address. unfortunately, they later don't attend the party when simon comes down with the flu. on march 17th, simon's mother receives an invoice in the mail from simon's classmate for $35 that says, "party no-show fee." can simon's classmate collect the fee?

Bernard made a gift of $500,000 to his brother in 2014. due to bernard’s prior taxable gifts he paid $200,000 of gift tax. when bernard died in 2019, the applicable gift tax credit had increased. at bernard’s death, what amount related to the $500,000 gift to his brother is included in his gross estate?

Alpha company uses the periodic inventory system for purchase & sales of merchandise. discount terms for both purchases & sales are, 2/10, n30 and the gross method is used. unless otherwise noted, fob destination will apply to all purchases & sales. the value of inventory is based on periodic system. on january 1, 2016, beginning inventory consisted of 350 units of widgets costing $10 each. alpha prepares monthly income statements. the following events occurred during the month of jan.: dateactivitya.jan. 3purchased on account 350 widgets for $11 each.b.jan. 5sold on account 400 widgets for $30 each. paid freight out with petty cash of $150.c.jan. 10purchased on account 625 widgets for $12 each.d.jan. 11shipping cost for the january 10 purchased merchandise was $400 was paid with a cheque by alpha directly to the freight company.e.jan. 12returned 50 widgets received from jan. 10 purchase as they were not the correct item ordered.f.jan. 13paid for the purchases made on jan. 3.g.jan. 21sold on account 550 widgets for $30 each. paid freight out with petty cash of $250.h.jan. 22authorize credit without return of goods for 50 widgets sold on jan. 21 when customer advised that they were received in defective condition.i.jan. 25received payment for the sale made on jan. 5.j.jan. 26paid for the purchases made on jan. 10.k.jan. 31received payment for the sale made on jan. 21.use this information to prepare the general journal entries (without explanation) for the january events. if no entry is required then enter the date and write "no entry required."